How to Know it’s Time for a Brand + Website Refresh
Your brand is a living entity, constantly evolving and adapting to new challenges and opportunities.
While your visual identity and website may have served you well, there comes a time when it needs a refresh to stay relevant and engaging. So, how do you know when your business is ready for a rebrand?
Here are some questions to ask that May indicate it’s time for a fresh start…
Has your ideal client changed or evolved?
YES
Then it’s time to refresh your brand identity to be a visual and energetic match for your target audience. Start with “information-gathering” mode by having some curiosity chats with someone who’s your ideal client to see what they’re drawn to and how they want to feel when working with someone in your industry. This information will serve you well during the rebranding process.
NO
It might not be time for a rebrand. Keep asking yourself the following Qs…
Do you feel confident sharing your brand or website with the world?
YES
Heck ya! Love this for you.
NO
Then hunny, it’s definitely time for a glow up! When we first start out it’s totally normal to do the DIY-thing to get your biz up and running. But then, after awhile that brand doesn’t reflect the business’ maturity or values and that’s normal too! I firmly believe that your brand and website should make you shine from the inside out when you look at it. It should give you a big ole boost of confidence.
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Does your messaging, brand, and website speak to the people that you WANT to be serving?
YES
You’re brand is aligned my friend! Proud of you.
NO
This is a clear sign it’s time to go back to the drawing board with your brand and website. It’s easy to advertise the services we know people will buy or what you’ve been known for to date. But if it’s not what you WANT to do and it’s not serving the folks you feel passionate about supporting then it’s time to match your brand to the work that’s aligned with your deeper calling.
Does your brand and website feel outdated? Like it doesn’t match who you truly are? Or maybe it’s getting lost in a sea of Canva sameness?
YES
If you answered on the affirmative to any of the above then it’s time to revive your digital presence so that it represents the magic of YOU while feeling fresh. Folks engage with people they know, like, and trust. Your brand is the gateway to all three! When your brand is as unique as you are while being current then you’ll stand out from the crowd and look dang good doin’ it.
NO
Shine on and celebrate where you’re at!
Recognizing when your business is ready for a rebrand and website refresh is a pivotal moment in your journey.
It’s a special moment that signals you’re ready to evolve and grow which always leads to amazing things.
If you’re ready for a brand or website refresh then let’s connect!
Schedule a free discovery call and let’s chat about the growth you’re embarking upon.
It would be an honor to help you reinvigorate your brand and set the stage for future success.
