Optimizing Your Website for Conversions
In the ever-evolving digital landscape, having a website is just the first step. The real magic happens when you can turn those casual clicks into meaningful conversions.
A conversion happens when someone takes the action we want them to on your website and engages with your product or services.
Let’s explore the art of optimizing your website for conversions and unlocking its full potential.
Pick ONE main call-to-action for your website.
There are a myriad of things we want someone to do on our website but if we give them too many options, they’ll do none of them and click away. People are making decisions every moment of every day so let’s keep the decision to do that ONE thing on your website a simple yay or nay.
Only have ONE call-to-action per page (reach out for a discovery call, buy the course/product, etc.) and ask them to take that action multiple times throughout page.
Clearly state what you do and who you do it for.
The moment someone comes to your website there should be ZERO question about what you do and who you do it for. Make it known immediately. If there’s any confusion about how you can help the visitor then they’ll be outta there faster than you can say sayonara.
Unsure about your mission?
Check out my free Authentic Branding Method guide — 7 fun, simple steps to create a clear vision for your brand.
Speaks to the transformation…and then trim it down.
You need to understand your audience on a deep level. Who are they? What problems do they need solving? How do they feel now? How do they want to feel? What change do they want to create in their life? Talk about the answers to all of those questions and they’ll know you’re the one for them.
After you let yourself write it out, trim down your content and get right to the point in as few words as possible. Ain’t no body got time to read your whole essay - they come to a website mostly to skim and find the solution for the issue they’re experiencing.
Mobile Optimization is a Must
The majority of people access websites via mobile devices. Make sure your site functions flawlessly on smartphones and tablets. Mobile optimization isn't just a convenience; it's a necessity for conversions.
Leverage Social Proof
Humans are social creatures, and tend to trust the opinions of others. Incorporate social proof elements like testimonials, reviews, case studies, and client logos to build trust and credibility. When potential customers see that others have had positive experiences, they're more likely to convert.
Include a Free Gift
How can you help them experience the change they’re looking for with a simple tip, process then can do right now?
Even if they don’t take that main CTA (from #1) then they still converted if they sign up for your email list while they’re on your site. Include a free gift when they sign up for your email community (bonus points for an email nurture sequence after sign-up) so you can stay in touch with them and promote your beautiful offerings in their inbox. As you’re creating your free gift, answer this question…
What can you create that will help your ideal client experience the change they’re looking for with a simple tip, process then can do right now?
And then make that ;)
Optimizing your website for conversions is an ongoing process.
After you’ve checked all the boxes above, continue to monitor how its working: how many clicks on the buttons are you getting? how many visitors are signing up for your email list? and then make adjustments accordingly. Check out my other post about monitoring how your website is performing here.
Looking for support creating a strategic website that converts? Then we should talk as this is my specialty!
