Roads & Rivers

Jennifer Thorstad started her therapy practice back in 2016 and had been growing since then. A deeply creative and inspiring mind, she had ample ideas of ways she wanted to see her practice evolve. She needed help clarifying her strategy and creating a cohesive brand to match what her practice was growing into - a home for not just her clients but those of her other clinicians as well. Together, we clarified her vision for Roads & Rivers, created a visual identity that felt exciting and rejuvenating, and launched a new digital home that markets her practice as a group rather than just her own.

Services

Brand Strategy
Visual Identity
Website Design

“Going through the brand identity process with Cass brought me clarity as we worked together to discover, rediscover, and uncover the way I want my business to be seen and understood.

Not only did this process help bring order and organization to my brand, it helped me strategize better how to represent my business so that it will reach the clientele that it best serves. The "reveals" of the visual identity and website homepage were so exciting. It felt like both a moment where my brand was really "gotten" while also opening up space to move and change things until it was just right.”