Based in Lafayette, Colorado, Elizabeth Gillespie’s private practice had grown so much that she had a waitlist for months in advance. She’d recently grown her practice to include one additional therapist and knew it was time to add more as well. In order to grow her practice, she needed a new brand and digital home that accurately conveyed the feeling and mission of her practice. She also wanted to pause before we created anything visual to align her vision for Between with language and strategy that would create a solid foundation for growth.