Choosing a Color Palette for Your Wellness Business
When creating a brand identity for your business, choosing a color palette makes a huge impact on how you’re received by your audience.
It’s the basis for how someone feels when they’re interacting with your brand.
It’s also the foundation of what your unique perspective is as a business owner.
A well-chosen color scheme creates a sense of comfort for your clients when they can see and feel who you are and what your business represents.
Here are a few things to consider when choosing a color palette for your business…
Consider the Emotional Response
Colors evoke various emotional responses in people. For example, blues and greens are calming and associated with relaxation, while yellows and oranges suggest energy and excitement. Consider how you want your clients to feel when they are interacting with your business and choose colors accordingly.
Here are a few color palettes to show how colors illicit emotion…
Earthy GroundinG
Natural
Bright
Playful
Fun
Calm
Relaxed
Ease
Warmth
Spiritual
Feminine
Think About Your Brand Identity
Your wellness business’ brand identity is unique, and your colors should reflect that. Think about the values and focus of your business and then select colors that align with them. For example, if you focus on mindfulness and relaxation — earthy, grounding tones or calming blues may be the way to go.
Create a clear vision for your brand
Keep It Simple
While it may be tempting to use all your favorite colors in your brand, it's better to keep it simple. Too many colors can be overwhelming and confusing. It also shows a lack of professionalism and authority when the client can’t get a feel for what you represent. I suggest using two or three main colors and accent with neutral colors like tan, white, or black.
Be Consistent
Once you've chosen your color palette, be consistent across all your marketing materials. Use those colors on your website, in your social media presence, in the photo you choose, and even in your office! Consistency builds trust with your clients and helps to establish your practice as a next-level professional.
Selecting a color palette for your business is an essential part of creating a cohesive, compelling digital presence. By following these tips, whatever colors you choose will be an authentic representation of you business.
Sometimes the help of an expert is what you need to ensure you create a visual identity that’s everything you’re dreaming up. If you’d like help with your branding or website design, let’s connect over a free discovery call. I’d love to learn more about you and your practice!
